Online Marketing

You can have the best website in the world, but if it cannot be found it is useless! Creating a great website is only the first step to reaching a global audience, once you have your website you need to ensure that it receives a high search ranking in major search engines such as Google.

Online Marketing is the way in which a site is developed to ensure that it ranks highly in the search listings. Our technical experts use a number of techniques to help you achieve a ranking that will remain in the long term.

Online Marketing is a highly skilled profession, to give you an example, Google change their search algorithm up to 600 times per year. Our Online Marketing specialists can ensure that these changes do not damage your search ranking.

There are two main categories for Online Marketing – onsite optimisation and offsite optimisation:

Offsite Online Marketing – Search engines use many factors to rank a page, one of the leading methods is reviewing backlinks from related websites to your website with your chosen keyword as anchor text. This can be achieved by submitting good articles and having your backlink at the bottom of each article.

Onsite Online Marketing – Right from the planning stages, through development, your website will be designed to be search engine friendly. Using techniques such as ensuring that your keywords are included in the page title, heading tags and page URL.

We strictly follow Google Webmaster Guidelines in our Online Marketing. Your website will be added to Google Webmaster so a sitemap can be submitted and search terms monitored.